Job: Multicultural Markets Mgr., Hispanic/Latino Mkts

Jobing Description

RESPONSIBILITIES:
1.Serves as a liaison to State offices in support of Latino strategies.
2.Works with appropriate functional units across the Association to maximize internal and external resources to leverage AARP involvement and connection with Hispanic/Latino communities, enhancing coordination and maximizing overall effectiveness and impact.
3.Work in matrix role with functional units across the Association in support of Hispanic/Latino strategies.
4.When appropriate convenes cross- Association working groups to support efforts.
5.Assists in development of and responsible for tracking measurements for critical Hispanic/Latino Member Value and Social Impact goals.
6.Provide support for strategic planning focused on multicultural markets including integration and alignment with AARP internal/external partners.
7.Provide strategic recommendations in planning process and assist with implementation.
8.Develop regular status reports and project communications.
9.Works with other functional units to ensure alignment and consistency with other strategies and tactics.
10.Works with external agencies in support of strategies.
11.Manages relationships with numerous Hispanic/Latino external partner organizations.
Demonstrates ?One AARP? Attributes and Behaviors in all interactions.

REQUIREMENTS:
Completion of a Bachelor's degree (advanced degree preferred) and 8-10 years of related experience. Experience in program, product and/or service development, implementation, and evaluation preferred. Familiarity with these multicultural segments and how to reach and engage these markets is a must.