Alzheimer's Association

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Media Relations Manager

at Alzheimer's Association

Posted: 4/11/2019
Job Reference #: 3362

Job Description


Under the direction of the Vice President of Communications, the Media Relations Manager is responsible for the strategic positioning of the Alzheimer’s Association brand throughout the state of Florida and for the overall media relations strategy on a variety of levels: advocacy, executive placement, major press/media, community/trade press, and other relevant topics.


* Develop an annual media relations strategic program to ensure the success of a robust communications program that includes advocacy, executive placement, press/media placement, and community outreach
* Ensure that chapter executives, program staff and development staff are provided opportunities to speak on behalf of the Alzheimer’s Association at conferences, in trade journals, or other media specific to their own areas of expertise
* Coach and assist staff on messaging as they prepare for interviews or other media opportunities
* Research external editorial opportunities (nationwide, statewide, local) to position the Alzheimer’s Association as a thought leader on issues relating to dementia, Alzheimer’s research, and other timely topics
* Work with Public Policy staff on advocacy issues (national, statewide, and local) with intent to customize them for the Florida market and present our own community outreach related to those issues
* Traditional and social media contact development and management (reporters, editors, producers, etc.); create and maintain robust media list
* Develop press releases, media advisories and other outreach efforts to engage traditional and online outlets to greater interaction
* Prioritize stories to ensure the best leverage of timely articles versus feature reporting
* Best use of repurposing features for other outlets (Web, newsletter, blog, etc.)
* Lead the effort to produce the optimal number of story placements by creating story ideas from internal and outside sources and managing content/outreach using traditional and social media venues
* Cultivate better contacts with media representatives, building content for press releases, media advisories, and helping to coordinate content on social media
* Prioritize the communications calendar to ensure that the timeliest stories are handled immediately while features are developed to be most effective in the media marketplace
* Develop a speakers’ bureau of trained volunteers, Ambassadors, researchers, and staff that can speak on behalf of the Alzheimer’s Association and represent the organization at national, regional, and community events


* Bachelor’s degree in journalism, public relations or related field
* Three to five years relevant experience preferably in non-profit or public service
* Advanced knowledge of AP style
* Must love pitching stories
* Outstanding verbal and written communication skills
* Ability to travel across the region as needed
* Ability and to work occasional evenings and weekends as required for the job


Application Instructions

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