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Director - Transformation Marketing

at CVS Health

Posted: 2/13/2019
Job Reference #: 918370BR
Keywords: director

Job Description

Job Title :
Director - Transformation Marketing
Job ID :
Location :
RI - Woonsocket
Street Address :
1 CVS Drive
Category :
Description :
Job Description
The Director of Transformation Marketing will lead a team that is responsible for creating marketing strategies and solutions in support of innovation work focused on transforming the health care experience for consumers. This person will drive the marketing strategy process for both short and longer term needs for those transformation projects that live in the CVS retail space. This leader will need to partner with the Transformation strategy team, upstream in the development cycle to represent the voice of the customer. Additionally s/he will need to partner with multiple strategy and marketing teams order to leverage owned assets and channels across the Enterprise as well as paid and earned channels to maximize reach for these new offerings. Partnering closely with senior Marketing, Retail and Transformation leaders, the director will help deliver on business goals through insight-based breakthrough marketing programs. Additionally this leader will be accountable to driving measurable marketing impact - an awareness and comfort level with marketing analytics and performance based marketing is key. This position requires an individual who also has experience leading a cross functional team and given the nature and pace of our business, this leader must be able to lead and do. This role is ideal for a dynamic marketer who thinks big and pushes boundaries to deliver business results.


1. Strategic marketing leadership: Drive the overall marketing strategy and marketing plans and brief for retail-focused Transformation efforts, helping to deliver on business plans and objectives - - with a keen focus on exploring an enterprise approach to driving awareness and thinking big and broad about new ways to reach customers.
Lead the development and prioritization of marketing plans, leveraging consumer insights and data to inform the mining and prioritization of consumer messaging that will drive brand awareness, consideration and preference.
Seamlessly pivot back and forth from providing thoughtful insight on strategic marketing efforts and day-to-day management of campaigns in development with a keen sense of detail and organization skills, ensure the team is executing consistently across multiple Enterprise-wide marketing channels. Identify, manage and "unblock" cross-functional and cross-initiative issues.

2. Cross-Enterprise partnership: Be the trusted partner for Transformation leadership by helping them to identify the challenges and opportunities based on the unmet needs of our customers and by sharing key insights with them in order to collaboratively solve for these barriers, pain points and even though needs our customers can’t yet articulate.
Establish strong collaborative working relationships with internal business partners including Transformation, Retail Store Operations (front store and pharmacy), Customer Insights, Enterprise Analytics, Minute Clinic Operations, Media and Creative.

3. Proactive thought leadership: Provide thought leadership to identify trends and implement best practices for marketing, including analytics, SEM/SEO, email marketing, social media marketing and content amplification.
Proactive self-education around retail health care and marketing industry trends / best practices to identify opportunities that are consistent with, and reinforce the CVS Health brand.
Profile new and existing customers to understand opportunities for retention/growth.

4. Driving Results: Leads a results-oriented focus with the team through partnership with Customer Insights, Finance and Analytics to understand post-analysis measurement efforts against established metrics.

5. Manage and develop direct reports

Required Qualifications
1. 8+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding
2. 6+ years of cross-functional leadership experience
3. 4+ years of retail marketing or retail agency/strategy experience
4. 2+ years of brand or category management experience a plus
5. Proven track record of the ability to work collaboratively with internal and external business partners in delivery of ROI positive results
6. Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environment
7. Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment
8. Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base
9. Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently

Preferred Qualifications
See above

Bachelor degree required; MBA preferred

Business Overview
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units - MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking Advice and Counsel

CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.

For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website:

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!