CVS Health

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Manager, Digital Store Experience

at CVS Health

Posted: 2/12/2020
Job Reference #: 1198846BR

Job Description

Job Description
At CVS Health, we’re reinventing our stores to be the front door to healthcare. For millions of Americans, that journey begins with one of our 9,700 retail stores, and we want to help each of our customers take the right first or next step in his or her healthcare journey. To help us achieve this goal we are looking for innovative team members who think big and push boundaries to drive results.

In partnership with the Sr. Manager, this critical role will shape and execute the strategy for the in-store digital screen expansion at CVS Health. This role will be responsible for managing all aspects of the content development and execution for in-store digital screens, including the development of creative briefs based on screen strategy, managing the creative development in partnership with the creative agency, owning the content calendar and continuously testing new content ideas based on screen data, insights from consumers and industry best practices. Partnering with digital screen vendors and the Sr. Manager, this role will manage the digital screen roadmap, ensuring screen functionality and capabilities are always being enhanced to meet customer needs.

Working closely with the Sr. Manager and business partners across the organization, the Manager will specifically be responsible for the following:

* Aligning to the digital screen strategy, this role will be responsible for developing, managing and updating the digital screen content editorial calendar. This includes writing creative briefs, briefing in creative agency, and managing the content approval process with merchandising, Pharmacy and Minute Clinic business partners, marketing strategy and legal
* This role is responsible for the frequency content is updated on digital screens, that content is always optimized based on data and insights and creative and copy align to best practices for in-store digital screens all while solving a customer need to enhance her shopping experience
* This role will partner with business partners (merchandising, RX & Minute Clinic) and marketing ensuring relevant products and campaigns are integrated into the digital screen editorial calendar
* This role will be the primary day to day contact for any external vendors that work on in-store digital screens. This will include managing weekly status calls, briefing in vendors for creative needs, managing invoices/ payments and elevating any vendor issues to Sr. Manager or Sr. Director as needed
* This role will be responsible for managing all aspects of the ordering process as it relates to digital screen hardware. This includes partnering with external digital screen vendors and the CVS procurement team
* Develop and manage the field communication ensuring all field leaders and store personnel are informed and educated on the in-store digital screens and SLAs once screens are installed
* Is the CVS subject matter expert and lead contact for cross-functional teams for all digital screen inquires as it relates to the development, execution and installation
* Manage invoice and PO process through internal CVS systems ensuring all budget requirements are managed timely and accurately in compliance with CVS processes
* Manage and develop strong, collaborative relationships with Business Partners across the organization closely partnering with marketing, creative, merchandising, procurement, operations, in-store design and the field
* Apply ‘lessons learned’ and continuously improve the way that work is developed and delivered, providing feedback and implementing changes to optimize internal processes
* Act as an independent self-starter and anticipate requests to properly execute projects and initiatives
* Be able to negotiate compromises, have difficult conversations, and manage up/across/down within and across teams in a positive and collaborative spirit
* Must enjoy working at a fast pace and cope well under pressure. Strong interpersonal skills including flexibility, collaboration, a high level of motivation and the ability to work as part of a team as well as an individual contributor

Required Qualifications
* 3+ years of digital content or marketing experience, retail experience preferred
* 3+ years of experience managing agencies and vendors

Preferred Qualifications
* Minimum 5 years project managing campaigns with a proven ability to manage multiple projects concurrently
* Communicate effectively at all levels, across departments, and with Business Partners
* Possess the ability to adjust interaction and communications styles for different audiences and situations
* Consistently demonstrates professionalism, reliability, accountability, and flexibility, in working with other
* Active listening skills
* Ability to impact and influence via presentations or via email/written communications
* Decisive and effective problem-solving ability with an understanding of how to effectively escalate problems or concerns to management
* Ability to work well within a team setting
* Strong attention to detail and process
* Knowledge of PowerPoint, Excel, Outlook, Word
* Experience in creating in-store digital screen campaigns that drive strong results in aisle is a plus

Bachelor's in Business, Technology, Marketing or related fields

Business Overview
It’s a new day in health care.

Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nation’s premier health innovation company. Through our health services, insurance plans and community pharmacists, we’re pioneering a bold new approach to total health. As a CVS Health colleague, you’ll be at the center of it all.

We offer a diverse work experience that empowers colleagues for career success. In addition to skill and experience, we also seek to attract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability.

CVS Health is an equal opportunity/affirmative action employer. Gender/Ethnicity/Disability/Protected Veteran - we highly value and are committed to all forms of diversity in the workplace. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT. We provide reasonable accommodations to qualified individuals with disabilities. If you require assistance to apply for this job, please contact our Advice and Counsel Reasonable Accommodations team. Please note that we only accept applications for employment via this site.

If technical issues are preventing you from applying to a position, contact Kenexa Helpdesk at 1-855-338-5609 or For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!