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Marketing Director, E-Commerce

at CVS Health

Posted: 4/3/2019
Job Reference #: 816118BR
Keywords:

Job Description

Job Title :
Marketing Director, E-Commerce
Job ID :
816118BR
Location :
RI - Woonsocket
Street Address :
1026 Park East Dr
Category :
Management|Marketing
Description :
Job Description
At CVS Health, we are a pharmacy innovation company focused on helping people on their path to better health and are looking for innovative marketing leaders who think big and push boundaries to drive business results always with the consumer at the center of everything we do. We’re looking for a dynamic marketer with a background in omni-channel and retail to help develop game-changing ideas to grow adoption and engagement of innovative solutions. Sounds like you? Read on.

What you’ll do:
The Director of Marketing, E-commerce is responsible for driving awareness, site traffic, and consumer adoption of cvs.com/shop and - our core e-commerce business as well as all fulfillment options (ie Curbside Pick-up). You will lead a small, nimble team in the development of marketing solutions to deepen loyalty with existing online shoppers and attract new prospects that haven’t yet considered CVS as an online retailer. The team is responsible for leveraging qualitative and quantitative customer data to unlock barriers to trial and use. They are also responsible for partnering with subject matter experts to identify the most effective Marketing channels to leverage to drive efficient traffic and sales - leveraging owned channels (e.g. email) and paid media channels including traditional, digital and emerging, engaging shoppers in the most relevant manner to them resulting in increased trips and loyalty. Partnering closely with senior merchant and digital leaders, you will help deliver business plans through the development of insight based, breakthrough marketing ideas and programs. You’ll also be responsible for developing relationships with key internal and external ways to identify new and innovative Marketing ways to solve business problems, particularly surrounded our efforts to grow our omni-channel customer base. We’re looking for a leader who also has a proven track record in testing and validating emerging marketing ideas and leading a broad team. Given the nature and pace of digital, this leader must be able to lead and do.

Responsibilities:
* Drive the overall marketing strategy and marketing plans for omni-channel engagement and customer growth, helping to deliver on business plans and objectives - - with a keen focus on optimizing what is working on and thinking big and broad about new ways to reach customers
* Manage the team that is responsible for flawlessly delivering on weekly sales goals for e-commerce and omni-channel customer growth
* Leads the development of annual marketing plans in support of our e-commerce, including identifying and bringing new ideas and innovative approaches to the organization.
* Developing marketing strategies to drive trips through rapid, emerging opportunities in the digital space including the strategic use to digital media products
* Becomes to go-to partner for Digital leaders to identify, understand, and collaboratively solve for shopper barriers driving sales change and develop strategies to drive incremental sales and share growth.
* Proactively partner with the Digital Development team to identify experiences enhancements that should be built, that will unlock more front end value
* Identifying Unmet Shopper Needs or Immerging Trends and Collaborating with Digital first to provide shoppers with solutions.
* Seamlessly pivot back and forth from providing thoughtful insight on strategic marketing efforts and day-to-day project management of campaigns in development
* With a keen sense of detail and organization skills, ensure the team is carefully executing across multiple marketing channels, with a heavy focus on email, store signage, and owned websites as critical customer touch points
* Provide thought leadership to identify trends and implement best practices for digital marketing, including analytics, SEM/SEO, email marketing, social media marketing and content amplification
* Build out not just adoption, but ongoing engagement and retention strategies
* Leads a results-oriented focus with team through partnership with Finance and Analytics to understand post-analysis measurement efforts against established metrics.
* Proactive self-education around retail and marketing industry trends / best practices to identify opportunities that are consistent with, and reinforce the CVS Health brand.
* A passion for e-commerce, consumer behavior, and digital innovation
* Manage and develop direct reports.
* Travel required: up to 10%.

Required Qualifications
* 8+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
* 6+ years cross-functional leadership experience.
* 4+ years of retail marketing or retail agency/strategy experience.
* 4+ years of e-commerce marketing experience
* 4+ years of digital marketing experience including examples of testing and validating emerging opportunities

Preferred Qualifications
* Proven track record of the ability to work collaboratively with internal and external business partners in delivery ROI positive results.
* Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environment
* Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment.
* Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base.
* Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.
* Strong PC knowledge including Microsoft Word, Excel, and PowerPoint. -

Education
Bachelor’s degree in Business, Marketing, Finance, or related field preferred. Ideally, an MBA.

Business Overview
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units - MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking Advice and Counsel

CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.

For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website: https://jobs.cvshealth.com/

Application Instructions

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