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Senior Manager, Photo Marketing

at CVS Health

Posted: 3/19/2019
Job Reference #: 938736BR
Keywords:

Job Description

Job Title :
Senior Manager, Photo Marketing
Job ID :
938736BR
Location :
RI - Woonsocket
Street Address :
1026 Park East Dr
Category :
Marketing
Description :
Job Description
At CVS Health, millions of times a day, we’re helping people on their path to better health - from advising on prescriptions to helping manage chronic and specialty conditions. Because we’re present in so many moments, big and small, we have an active, supportive role in shaping the future of health care.

To further innovate and enable our critical role, we have initiatives in development focused on creating better health outcomes for more people, including a bold digital agenda aimed at transforming health care, pharmacy, and retail. We see digital technologies as a key tool to helping people on their path to better health and empowering the consumer to navigate the world of pharmacy care and making saving time and money on everyday essentials. The company is committed to a transformational digital investment profile to create unmatched consumer experiences, both online and in our stores.

The Senior Manager of Marketing, Photo is responsible for the development of driving the CVS Photo business utilizing marketing solutions across paid (e.g. digital, SEM/SEO), owned (e.g. email) and earned (e.g. influencers) channels. You will drive awareness, trial, and repeat usage of our retail service by effectively utilizing the right media channels, including traditional, digital and emerging, to engage consumers online & instore in the most relevant manner. Partnering closely with cross-functional teams in retail Merchandising, Digital and Store Operations, you will help deliver incremental trips, visits, and sales through the development of breakthrough marketing ideas and programs rooted in consumer insights. We’re ideally looking for a marketer who has a proven track record in reaching audiences during seasonally relevant times of the year, testing and validating emerging ideas, and delivering leading Omni experiences.

Responsibilities:

* Leads the development of annual marketing plans in support of CVS Photo including identifying and bringing new ideas and innovative approaches to the organization that deliver on the business plan and objectives.
* Develops multi-channel marketing strategies and campaigns to drive referral, trial and repeat purchase with a keen focus on optimizing what is working and thinking big and broad about new ways to reach consumers.
* Seamlessly pivot back and forth from providing thoughtful insight on strategic marketing efforts and day-to-day project management of campaigns in development.
* Maps customer journey and identifies pre-, during, and post-purchase touch points vital to the experience and category building initiatives.
* Becomes to go-to partner for business partners to identify, understand, and collaboratively solve for shopper barriers, driving sales change and developing strategies to drive incremental sales and share growth.
* Proactively partners with Insights & Analytics to understand pre & post-analysis measurement efforts against established metrics and derive key insights regarding trends to optimize and maximize future campaigns.
* Builds relationships with Merchandising & Digital to develop and manage experience enhancements, promotional plans, and sales strategies.
* Proactive self-education around retail and marketing industry trends / best practices to identify opportunities that are consistent with, and reinforce the CVS Health brand.
* A passion for consumer behavior and category innovation.
* Some travel required; up to 10%

Required Qualifications
* 5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
* 3+ years of cross-functional leadership experience.
* 2+ years of retail marketing or retail agency/strategy experience.
* 2+ years of digital marketing experience including examples of testing and validating emerging opportunities.

Preferred Qualifications
* 1+ years of brand or category management experience a plus.
* 1+ years of photo/print marketing or business experience a plus.
* Proven track record of the ability to work collaboratively with internal and external business partners in delivery ROI positive results.
* Experience with relevant marketing technology and channels, with a heavy focus on digital - email, website, mobile app, and affiliate.
* Intellectual curiosity and rigorous analytical experience, ability to use data to build a business case & marketing plan.
* Strong familiarity with in store and digital retail environments.
* Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment.
* Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base.
* Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.
* Strong PC knowledge including Microsoft Word, Excel, and PowerPoint.

Education
Bachelor’s degree in Business, Marketing or related field preferred. Ideally, an MBA.

Business Overview
It’s a new day in health care.

Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nation’s premier health innovation company. Through our health services, insurance plans and community pharmacists, we’re pioneering a bold new approach to total health. As a CVS Health colleague, you’ll be at the center of it all.

We offer a diverse work experience that empowers colleagues for career success. In addition to skill and experience, we also seek to attract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability.

CVS Health is an equal opportunity/affirmative action employer. Gender/Ethnicity/Disability/Protected Veteran - we highly value and are committed to all forms of diversity in the workplace. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT. We provide reasonable accommodations to qualified individuals with disabilities. If you require assistance to apply for this job, please contact our Advice and Counsel Reasonable Accommodations team. Please note that we only accept applications for employment via this site.

If technical issues are preventing you from applying to a position, contact Kenexa Helpdesk at 1-855-338-5609 or cvshealthsupport@us.ibm.com. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!