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Senior Mobile Marketing Manager (m/f/d)

at freeletics

Posted: 5/1/2019
Job Status: Full Time
Job Reference #: 88b6d467-df99-496d-93cd-48e436b9fac7
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Job Description

Senior Mobile Marketing Manager (m/f/d)

Munich
Marketing
Full-time

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Freeletics aims to make everybody in the world the best version of themselves. With our products, we are building an emerging lifestyle brand and our marketing team shares our story with the world. As a Senior Mobile Marketing Manager, you create inspiring and precisely targeted marketing measures to help our product reach as many users as possible. You are performance-oriented, understand our target groups and make data-driven decisions on a daily basis? You are eager to learn and always explore new paid marketing channels and tactics? Join our team!

Your responsibilities

Creation, monitoring and optimization of paid mobile marketing campaigns aiming at growing the Freeletics member base through our apps.

Research and tests’ execution of new potential mobile UA channels and networks.
Reporting creation and campaigns’ performance analysis for continuous optimization and budget planning.
Management of agencies, advertising media partners and networks.
App stores presence optimization, including marketing assets’ A/B testing (description, screenshots, keywords…).
Conceptualization and execution of cross-department projects.
Supervision of Junior User Acquisition Managers

Your profile

University degree in business administration, marketing management, or other business studies.

Experience in a comparable role with a proven track record of successfully managing multiple-digits paid marketing budgets.
Hands-on experience in ASO and Facebook Ads is preferred.
Good understanding of marketing analytics, mobile ad tracking and adtech.
Strong analytical, data-driven and performance-oriented skills, with ability to recognize patterns and derive valuable conclusions.
Good communication and negotiation skills in an international environment.
Ability to perform and stay calm in demanding and challenging situations.
Fluent in English with excellent oral and written communication skills, other languages are a plus.

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