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Cluster Director of Sales

at HCareers

Posted: 11/9/2020
Job Reference #: 9447_1547423
Keywords: operations

Job Description


We are seeking a Cluster Director of Sales for our Saginaw, Michigan market that includes a Four Points by Sheraton and Hampton Inn & Suites.

The Cluster Director of Sales is responsible for creating and executing the overall sales strategy for multiple properties and/or brands.

Cluster Director of Sales Essential Functions:

* Develop and execute marketing and sales strategies (Marketing Plan, Quarterly action plans)

* Meet or exceed weekly/month activity goals (site tours, sales calls, tele-prospecting and cold calls)

* Execute key brand initiatives

* Knowledge of all "business" in the market and where that "business' stays

* Solicit new business from key demand generators by segment

* Identify and maintain communications with the hotel's key accounts and re-solicit repeat business

* Participate in weekly revenue meetings

* Execute in house referrals and solicitation programs

* Review daily reports for new opportunities and analyze for revenue opportunities

* Ensure brand website has correct and relevant information

* Analyze competition's strengths and weaknesses for each market segment

* Market the hotel through local advertising, blitzes, direct mail, etc.

* Confirm all groups and meeting details prior to arrival

* Communicate with hotel team for execution of group's needs (BEO's and group resumes)

* Greet meeting contacts for each meeting and confirms clients' expectations. (GM/AGM to assist)

* Read and understand sales budgets while meeting and/or exceeding budgeted revenue

* Complete weekly sales reports and communicating progress and focus with sales team and VP of Sales (or Regional Director of Sales)

* Maintain account files in sales CRM with all activities tracked for each account.

* Develop relationships within community to strengthen and expand customer base

* Build and maintain group blocks

* Create customer correspondence as required - sales agreements, proposals, bi-annual account reviews and thank you letters.

* Complete and distribute group resumes to the operations staff prior to the posting of the weekly schedules to ensure proper staffing levels

* Forecast occupancy and direct selling activities to maximize revenue, while considering changes in the market

* Attend local networking, trade show, and CVB events

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!